New Senior Living Community Coming to eTown in Jacksonville
Location: eTown, Jacksonville, FL
(Welcome Center at 11003 E Town Parkway, Suite A, Jacksonville, FL 32256)
The waitlists at Vicar's Landing Sawgrass and Vicar's Landing Oak Bridge have made one thing clear: demand for high-quality senior living in Northeast Florida keeps growing. Now a third community is on the way, and this one is being built inside eTown, one of Jacksonville's most talked-about master-planned neighborhoods.
For families in Ponte Vedra Beach who are starting to think about what comes after the family home, this is worth watching closely. A new option is entering the market, and how it's structured now, during the pre-construction phase, matters for anyone planning a move in the next several years.
A resort-style approach to independent living, assisted living, and memory care
Vicar's Landing at eTown will offer all three levels of senior living care under one roof: independent living, assisted living, and memory support. The plan includes more than 1.1 million square feet of living and amenity space and 375 residences total.
What sets it apart from a typical senior community is the scale of the wellness and lifestyle amenities. Residents will have access to multiple dining venues, a mind-and-body wellness center, a creative arts studio, and an indoor/outdoor bar with treetop views. It's being designed less like a facility and more like a resort where people happen to also receive care and support as they need it.
Built by an organization with two decades of proven results
Bruce Jones, CEO of Vicar's Landing Senior Services, has been direct about the intent behind this expansion: bring the same lifestyle that has made Sawgrass and Oak Bridge successful into a new setting built for the next generation of seniors. That track record matters. Financial stability and long-term follow-through are two of the biggest things families should evaluate when choosing a senior living provider, and Vicar's Landing has more than 20 years of history to point to.
The eTown setting adds another layer of appeal
Location is doing a lot of work here. eTown is a growing, amenity-rich community with:
Miles of walking and biking trails
Parks, lakes, and green space
A town center with dining and everyday conveniences
Easy access to I-95 and proximity to major medical centers
For seniors who want to stay active and connected without sacrificing convenience, that combination of on-site resort amenities and an established neighborhood around it is a meaningful draw.
The floor plan in 30 seconds
Opening year: 2030
Total residences: 375
Living space: 1.1+ million square feet
Care levels: independent living, assisted living, memory support
Amenities: resort pool, activity lap pools, pickleball, bocce, putting green
Wellness: dedicated mind-and-body wellness center
Dining: multiple venues plus a signature indoor/outdoor bar
Outdoor features: walking trails with bird-watching stations, preserved conservation views
Location: 11003 E Town Parkway, Suite A, Jacksonville, FL
About eTown
eTown is a master-planned community in Jacksonville built around connection and intentional living. Between the trail systems, the lakes and green space, and the growing town center, it's designed to support an active lifestyle at every stage, which is exactly why it made sense as the site for Vicar's Landing's third Northeast Florida location.
What this means if you're planning ahead
New senior living communities like this don't come around often, and the early planning phase is when families have the most flexibility, whether that means priority access to floor plans, early pricing information, or simply more time to make a thoughtful decision instead of a rushed one. If you're starting to think through what downsizing or a move to senior living could look like for you or a parent, this is a good moment to start the conversation.
